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Founding price · Limited spots

You know you have more
to offer than this.

Not lazy. Not unqualified. Not too late. You are overqualified, under-fulfilled, and still waiting for the version of your working life that actually fits you. Finding Your Potential is a structured four-call programme designed to help you figure out what that is — and build it.

Start for $329 Founding member price
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There is no shortage of generic advice out there.

Most online courses tell everyone the same thing, regardless of who they are, what they have built, or what they actually care about. You follow a framework designed for a fictional average person and wonder why it does not feel right.

What actually works is combining your passion with what you are naturally skilled in. The people who build sustainable online businesses are not the ones who chased a trend. They found the intersection between what they love, what they are genuinely good at, and what people will pay for.

Finding Your Potential helps you find that intersection — and build from it.

Does any of this sound familiar?

You're good at your job but you don't love it anymore.The motivation that used to come naturally has been harder to find lately.

You've thought about building something of your own but don't know where to start.Every time you try to figure it out, you end up back where you started.

You want flexibility and financial independence but haven't found a realistic path to both.Not the "quit your job and travel" fantasy. Something that actually works for your real life.

You have more than one thing you're good at and don't know which one to build on.Years of experience across different industries feels like a liability when it should be an asset.

You're tired of trading time for money with a ceiling on what you can earn.Your income potential shouldn't be capped by a salary band someone else decided.

You've been waiting for someone to tell you what to do — for you specifically.Not generic advice. A here-is-what-I-see-in-you, this-specific-path-makes-sense-for-you conversation.

This isn't for you if

You're looking for a quick fix, a done-for-you business, or a magic formula. This programme requires genuine engagement, honest reflection, and the willingness to do the work between calls. If you're ready for that, you're in the right place.

Everything is built for you.

Not templates with your name filled in. Genuinely personalised resources created around your specific scores, background, and direction.

Identity and Direction Workbook
The
everyday you
Where your time actually goes
Identity and Direction Workbook
33 pages of guided discovery — from who you are now to your completed 90-day launch plan.
Your results
your archetype,
The Educator
100
Public Speaking
100%
65
Writing Ability
65%
45
Marketing Skills
45%
23
Project Mgmt
23%
Anti-Career Aptitude Assessment
25 pages of personalised analysis — your skills, archetype, quality of life, values, and recommended direction.
Your Business Playbook
How to launch your
online coaching business
Personalised for you · delivered after Call 4
1
2
3
4
Your Personalised Business Playbook
Delivered 4-5 days after Call 4. Step-by-step guide to launching your specific business idea. No generic advice.

Everything inside Finding Your Potential

Four structured calls, personalised resources at every stage, and a business playbook delivered after your final session.

01
Call 1 · Discovery
Who you actually are
Before this call you will have completed Parts 1, 2 and 3 of your workbook. We spend this session going through it together — your daily reality, your hidden skills, and what you are quietly trying to build. After this call, you will receive access to your Anti-Career Aptitude Assessment. Your personalised 25-page results report is then delivered to your inbox within 48 to 72 hours of completing it.
Workbook Parts 1 to 3Assessment access sent after Call 1Results delivered 48-72 hrs after completion
02
Call 2 · Results review
What your assessment actually means
We go through your personalised 25-page Anti-Career Aptitude Assessment results together. Your archetype, your skill profile across 19 sub-skills, your quality of life scores, your values — and what your specific combination suggests about the direction that fits you best. We address what surprised you and begin narrowing in.
Personalised 25-page reportArchetype and skills analysisDirection begins here
03
Call 3 · Niche discovery
Finding the direction that is genuinely yours
Before this call you complete Parts 4 and 5 of your workbook — skills gap exercises and three niche discovery activities. This call is the brainstorming session. We work through every niche direction together until we land on one you are genuinely excited about building — not one you settled for.
Workbook Parts 4 and 5Niche brainstormDirection confirmed
04
Call 4 · Business plan
Finalising everything before you go
Before this call you complete Parts 6 and 7 of your workbook — your offer design and your 90-day plan draft. We use this session to finalise your offer, agree pricing, stress-test the plan, and identify the first three people you are going to approach by name. This call closes the programme and sets everything up for the playbook that follows.
Workbook Parts 6 and 7Offer and pricing finalisedFirst three clients identified
After Call 4 · Delivered 4 to 5 days later
Your personalised Business Playbook
This is not a summary of your calls. It is a fully personalised, step-by-step guide to setting up and launching the specific business you have designed together — written for you, about your idea, for your situation. No generic advice. Everything in it is built around what came out of your four calls, your assessment scores, and your background.
Your specific business model explained step by step
Platform and tool recommendations for your niche
How to find and approach your first clients
Your pricing strategy with the reasoning behind it
Content and visibility plan built around your strengths
Common mistakes for your business type to avoid
Your first 30 days broken into concrete weekly actions
Financial targets and what hitting them looks like
Delivered to your inbox 4 to 5 days after Call 4 — while everything is still fresh and you are ready to start.
Everything you receive
📋
Anti-Career Aptitude Assessment
Personalised 25-page report across 19 skill sub-categories, quality of life, values, and your business archetype.
📓
Identity and Direction Workbook
33-page guided workbook covering discovery, skills gaps, niche finding, offer building, and your 90-day plan.
📞
Four 30-Minute Calls
Structured, focused, and personalised. Each call builds directly on the last and on your completed prep work.
📖
Your Business Playbook
Delivered 4-5 days after Call 4. A step-by-step launch guide written specifically for your business idea.
💬
90-Day Private Chat Access
Direct access to Áine for 90 days after your final call. For questions, accountability, and the moments when you hit your first real obstacle.
📚
Curated Resource Stack
Books, tools, and free courses recommended specifically for your gaps — not a generic reading list.
🗺️
Your 90-Day Action Plan
Built together on Call 4. Month-by-month and week-by-week so you know exactly what to do first.

How it works

Before Call 1
Complete your assessment and workbook
After enrolling you receive your Identity and Direction Workbook. Complete Parts 1, 2 and 3 before your first call — these are the discovery activities covering your daily reality, your skills, and where you have been. The more honestly you complete them, the more useful Call 1 will be.
Call 1 · Discovery
Who you are and what you are working with
We go through your workbook together — your daily reality, your hidden skills, your people, and your frustrations. A real conversation about where you actually are and where you want to go. After this call, your Anti-Career Aptitude Assessment access is sent to you. Your personalised 25-page results report arrives within 48 to 72 hours of completing it.
Call 2 · Results review
What your assessment says about you
We go through your personalised results report together — your archetype, skill profile, quality of life, and values — and start narrowing in on the business direction that makes real sense for you specifically.
Before Call 3
Complete niche discovery exercises
Parts 4 and 5 of your workbook. Skills gap exercises and three niche discovery activities so you arrive at Call 3 with real material to work from.
Call 3 · Niche discovery
The brainstorming session
We work through every niche direction together until we land on one that is genuinely right for you — one you are excited about, not one you settled for.
Before Call 4
Design your offer and draft your 90-day plan
Parts 6 and 7 of the workbook. You design your first offer, set a price, and draft your 90-day plan — so you arrive at Call 4 with something concrete to finalise.
Call 4 · Business plan
Finalising everything
We finalise your offer, pricing, and 90-day plan together. We identify your first three clients by name. By the end of this call the programme is complete and you know exactly what you are building.
4 to 5 days after Call 4
Your Business Playbook arrives
Your fully personalised Business Playbook is delivered to your inbox. A step-by-step guide to setting up and launching your specific business — written around your scores, your background, and everything that came out of your four calls.
This is the document that tells you exactly how to start. Not in general. For you, for your idea, for right now.

Fully personalised. Not one-size-fits-all.

Here is the difference between Finding Your Potential and generic online courses or advice.

Generic courses and advice
The same content delivered to everyone regardless of their skills, background, or situation
A framework designed for a fictional average person who is not you
You figure out on your own how to apply it to your specific circumstances
No assessment of what you are actually good at before telling you what to build
Generic resource lists that may or may not be relevant to you
You finish with knowledge but no concrete plan specific to your situation
Finding Your Potential
Every resource, recommendation, and conversation built around your specific scores and background
Your archetype, your niche, your offer — designed around who you actually are
Four dedicated calls where we work through your specific situation together
A personalised 25-page assessment before we decide anything about your direction
Resources recommended specifically for your gaps — not a list built for someone else
You finish with a step-by-step Business Playbook written specifically for your idea
Experience E-commerce Online business Skills Qualified teacher Assessments Resources Personal development Passion Helping people find their potential Finding Your Potential
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Your coach

Hi, I'm Áine.
I built this because
I needed it myself.

I know what it feels like to be capable, experienced, and quietly exhausted by a version of your career that looked right on paper but did not feel right in practice.

I am a qualified teacher with almost a decade of experience — which means I understand how people actually learn, how to assess where someone genuinely is, and how to design resources that make complex things feel clear. Alongside that I spent years building in e-commerce, figuring out how online businesses actually work from the inside out.

I also know what it feels like to do everything right — good grades, college, the career path everyone said would work out — and still end up burned out and quietly wondering if this is it. For a lot of millennials in 2026, that path delivered the job but not the life. That feeling is exactly who this programme is built for.

Finding Your Potential is the intersection of all three. Teaching experience. Online business experience. And a genuine understanding of what it takes to go from uncertain to launched.

Qualified teacher ~10 years experience E-commerce
Slots are currently open
New client spaces are extremely limited each week due to the personalised nature of this programme. When they close, a waitlist opens.

Simple, honest pricing.

One programme. Everything included. No upsells.

Founding member price
Finding Your Potential
Four calls, all resources, and your personalised Business Playbook
$329
One-time payment · Everything included
This is the founding member price. Once the first cohort is complete, the full price will be $497. You are locking in early access at $329 — and helping shape the programme at the same time.

New client spaces are extremely limited each week. Every person in this programme receives dedicated one-to-one time, a fully personalised assessment, a custom Business Playbook, and 90 days of direct access to me. That level of attention is something I protect carefully. When spaces are full, this button closes and a waitlist opens in its place.

Everything included
Four 30-minute structured coaching calls
Personalised Anti-Career Aptitude Assessment — 25-page results report
Identity and Direction Workbook — 33 pages across seven parts
Personalised Business Playbook delivered 4-5 days after your final call
90 days of private chat access after your final call — so you are not left to figure it out alone
Confirmed niche and designed first offer with format, positioning, and price
Your first three clients identified by name
Curated resource stack tailored to your specific skill gaps
90-day action plan built together in your final session
Enrol now — $329

Have a question first? Send me a message at hello@ainekirwanclare.com and I will answer honestly before you commit to anything.

Questions

How long does the programme take from start to finish?
Most people complete the four calls over four to six weeks, with time between each session to complete the workbook prep. You can move faster or slower depending on your schedule. The Business Playbook arrives 4 to 5 days after your final call.
Do I need to have a business idea before I start?
No. The programme is specifically designed for people who do not yet know what direction to take. The assessment, workbook, and first two calls are all structured around helping you figure that out. By Call 3 you will have a confirmed direction. By Call 4 you will have a plan.
What is the Business Playbook exactly?
It is a fully personalised, step-by-step document written specifically for your business idea — delivered 4 to 5 days after your final call. It covers exactly how to set up and launch your specific type of business, including platform recommendations, how to approach your first clients, your pricing strategy, your first 30-day action plan broken into weeks, and common mistakes to avoid for your particular business model. There is nothing generic in it.
What is the Anti-Career Aptitude Assessment?
A structured assessment covering 19 business-relevant skills across four categories, your quality of life, and your personal values. Your results are analysed and delivered as a personalised 25-page report identifying your business archetype, your strongest skills, your critical gaps, and the business models most suited to your combination of strengths and background. You complete it before your first call and receive the report within 48 to 72 hours.
I'm already self-employed — is this still relevant?
Yes. If you are self-employed but unclear on your direction, stuck at a ceiling, or not earning what you feel you should be, this programme addresses all of that. The assessment and framework work regardless of your current employment status.
How is this different from a generic online course?
Every element of this programme is built around you specifically — your assessment results, your background, your niche, and your idea. You are not following a framework designed for an average person who is not you. The workbook exercises, the call conversations, the resource recommendations, and the Business Playbook are all personalised. That is the whole point.
Founding price · $329 · Full price $497

The version of your working life
you want doesn't build itself.

But it does not have to be as hard as doing it alone without a clear direction. Finding Your Potential gives you the structure, the analysis, and the honest conversation — and then hands you a personalised playbook for exactly how to start.

Enrol now — $329